10 Irrefutable Laws Of Social Media Marketing
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Leveraging the power of content and Social Media Marketing can help dramatically elevate and increase your audience and customer base in an un-quantifiable way. However, getting started without any previous experience or insight is, lets just be real, OVERWHELMING! Take it from me, I have spent over $50,000 in the past 3 years attempting to build both my Electrical Contracting Business
as well as my Primary MLM Business through outsourcing to company after company, from one “expert” to another, I was ready to give up when I came across MyLeadSystemPro, this online training portal and amazing community has taught me the amazing strategies and fundamentals of Social Media Marketing. Including these 10 Irrefutable Laws of Social Media Marketing
It’s imperative that you understand social media marketing fundamentals. From maximizing quality to increasing your online promotion campaigns, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Study your target audience’s online content and join discussions and make comments in areas that are relevant to learn what’s important to them. Only then can you create content that brings value and spark conversations that add value and create engagement rather than clutter to their already over-stimulated lives.
2. The Law of Focus
Online Marketing strategies abound, however it is highly recommended to become laser focused on one strategy. A highly-focused social media and content marketing strategy intended to build a strong brand has a much higher success rate for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity every day of the week. It’s better to have an engaged list of 1,000 online connections who read, share and talk about your content with their own audiences than a list of 10,000 who disappear after connecting with you the first time. Think APPLE! Apple inc was a struggling computer manufacturer with 5% market share and took over the phone industry by creating stark raving fans because of the Quality of their product and service.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. Think Darren Hardy’s “The Compound Effect”. Small consistent decisions over long periods of time equal success in any facet of life, including social media marketing. There is no EASY shortcut to success, but it is entirely worth it!
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If all your marketing efforts are about promoting and selling your product or service, people will stop listening. You MUST value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
This is probably one of the most important laws. Psychology has proven this time and time again, people want to and feel fundamentally obligated to return in kind what is done for them, but you must You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.