4 ways to drive people to your website

Have you spent time and money getting your business website off the ground but your analytics still seem a little lacking?

Don’t give up! Here we break down three ways to drive people to your website without breaking the bank on paid advertising.

First, dot your point and cross that

First and foremost, make sure your foundations are in place with basic SEO needs so that your site can be seen when the right prospect is looking for it. Make sure your pages have proper meta descriptions and fix any and all broken links. Dive deeper into SEO best practices when it comes to building a real estate business here.

Once you’ve mastered the basics of helping search engines find your site, you can focus on how to help potential customers find your site.

Provide value in evergreen content

Having a digital footprint for your business is very important. If you’re not online, you might as well not be in business.

But establishing a digital footprint is pretty easy these days, and you can do more than simply put up a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to generate leads for your business.

As with any business, the secret to success is providing value to customers, and creating valuable content is no different.

Evergreen content is fresh and versatile content that can live forever. It’s always relevant and relevant to your audience, no matter where they are on the buying or selling journey.

This is the most effective type of content for generating leads, because it doesn’t ‘run out’ over time like most other trends or topics. Creating evergreen content may take more effort up front, but it’s worth it in the long run because you don’t have to constantly create new content.

What kind of green content should you create? Well, as a real estate agent, you’ll be looking at the markets you serve and creating landing pages, video content, blog posts, and more on topics that buyers in your area are interested in, such as reviews of local schools. Parks, and entertainment venues, coffee shops, theaters and more.

Ours Keeping the truth. The Show with Bob McCrane is a great in-depth look at how Bob used these exact techniques to generate massive lead traffic for his site and business.

Use video as much as possible

If you’re looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and can be used in many ways to drive traffic to your site.

YouTube is the second largest search engine on the internet, where potential customers can find you and get to know your company better.
85% of the content consumed these days is video as most people prefer to watch articles rather than read them. This is why having a YouTube channel is so important.

When using videos to drive leads and generate traffic, you want to make sure they are effective. They should be engaging, informative and properly edited. Make sure your videos are placed in the right places on your website so future customers can easily find them.

To make your content as effective as possible, make sure you create videos that discuss the specifics of the real estate services you’re marketing, and make sure the video content is evergreen.

It’s also a good idea to build a frequently asked questions page on your website and record a video answering these questions. This will certainly result in increased website traffic and engagement.

Create a social media content schedule and stick to it!

Consistency is key. Many think that the only way to get high reach on social platforms is to pay out of pocket for popular posts. But if you can’t commit to a consistent posting schedule on social media, you’re setting yourself up for failure.

Use a social media publishing tool like Buffer to schedule posts ahead of time. Then more off the cuff, share a day of posts here and there.

Show yourself and make sure you reduce the number of zero days. Have a daily release on each platform.

This can be easily achieved by recycling your green content and mixing it with some current and trending content. Put yourself in the shoes of the average internet user.

Many people are scrolling through their food while commuting to work, waiting in line, or in the waiting room at the doctor’s office. By putting out a mix of evergreen and trending content, you’ll be sure to show up on someone’s feed and that’s half the battle.

Display is the most important part of content marketing. Many feel a little self-conscious about posting so loudly, but that’s usually because they think users are only looking at your feed, which they rarely are.

Be creative and position yourself on alternative platforms. The social media landscape is always changing, new platforms spring up and others stagnate and die. Make sure you’re constantly evaluating where you can expand your visibility and reach to a larger audience.

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