“As car shoppers struggle to navigate major market challenges such as high registration prices, rising interest rates and limited inventory, the need for a trusted consumer automotive guide has never been greater.” Alison Steinlauf AnziskaEdmonds vice president of marketing. “As planned on a mission to empower car shoppers, our historic brand tools are even more relevant in today’s market. Edmunds’ opportunity is to reach a broad consumer audience through strategic channels to inform them of all the resources we have to offer.”
“New Advertising Spaces”.Adventure calls“And”Americana“Today’s car ad uses familiar tropes as an opportunity to introduce Edmunds as a behind-the-scenes guide in the car shopping journey. The spots are directed and developed in partnership with Hannah LevyCreative Production Associate Tool Director. Levy first partnered with Edmonds earlier in the year, directing two ad spots that Edmonds launched. Her extensive directing experience includes working as director of shorts for NBC’s “Saturday Night Live.”
“I am thrilled to have the second opportunity to partner with Edmonds on this campaign,” said Levy. “Car commercial tropes are begging to be forgiven. I wanted to take the overblown tropes of the genre and turn them on their head.”
“Consumers have come to expect sexy, flashy or even edgy images of products in car advertising,” says Anziska. “Edmonds is disrupting these expected tropes by using surprise to remind viewers that we want to help them through the process of buying or selling a car. We were thrilled to work with Hannah and have her in the director’s chair to help guide and communicate our brand message in a relatable, humorous and memorable way.”
Both spots run through 2022 and across YouTube and its connected TV and online video properties from NFL, Fox, NBC, DirectTV, EyeQ, OTT Advisors, Telaria and more.
The initial creative platform for the brand campaign was developed and supported by The Martin Agency.
In Care Of Edmonds
Edmonds It guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, buying recommendations from an in-house team of experts, and consumer and automotive market insights, Edmunds helps millions of consumers choose, shop for, and buy a car each month. Recognized by Fortune as one of America’s Best Places to Work, Best Places to Work and Build, Edmonds was founded in Santa Monica, California. Follow us. Twitter, Facebook And Instagram.
Associate Director, PR and Communications