Ahead of SalesOC, features editor Jenny Proudfoot caught up with Jason Oppenheim to talk business lessons, what to look for when buying a home and where to buy in London…

Jason Oppenheim is a household name made famous by his Netflix reality series. Selling the sunset.

The fan-favorite show follows the famous agents at The Oppenheim Group, a famous real estate brokerage founded by Oppenheim and his brother Brett. And the brothers aren’t slowing down anytime soon, starring in a new spin-off series that premieres today. Selling OCC.

It’s no wonder Jason was named Showbiz Real Estate Elite for 2022 – he He knows Real estate and business.

When the Oppenheim team is ready to start Selling OCC, Features Editor Jenny Proudfoot sat down with Jason to find out more. Together, they discuss what to look for when buying a house, how to sell a house and where to buy in London…

What’s the biggest lesson you’ve learned in business?

I think if you are an entrepreneur you should follow your own kind of people. You need to follow that path and start your own business. I tried working as a lawyer and working at another large real estate brokerage, but I think it encouraged me to start my own business, realizing that I wanted to follow my heart and be an entrepreneur and make all the decisions. . This was an important lesson for me. I think I made the right decision.

Do you think mistakes are the key to growth?

I don’t believe mistakes are the key to growth. I think they are inevitable to growth but I am not sure they are key. I hear a lot of people saying you have to fail and that “failing” is important, but I’m not sure I know why. I don’t want this to come off the wrong way, but I’m not sure if I’ve made an important mistake in thinking off the top of my head about what’s important in my career. I take a lot of time before I make a decision and I think I avoid a lot of mistakes – really big mistakes. I don’t believe that mistakes are necessary for success – I guess you can learn if you make mistakes, but I don’t think it’s really necessary.

What is your secret to success?

I don’t think there are any secrets to success. I’m not going to give you a one-line answer on how to be successful. I think success comes from passion, hard work and a lot of hard work.

Selling the sunset. Netflix

What is the golden rule that everyone should follow when selling a home?

Oh Presentation – I think people sometimes don’t understand the importance and importance of presentation and every last detail presentation.

Where do people often go wrong when selling homes?

I say overpriced; Too many sellers want to test the market and come up with the most expensive price. After all, they feel like this is the way to make sure they don’t leave any money on the table, but they often leave a lot of money on the table because they sit on the market. Once you have to lower your price, I think that’s a red flag to buyers because there’s probably a problem with your home, and I think you’re leaving money on the table at that point.

What should you immediately look for when looking at a home?

Quality – Don’t be fooled by the stage, artwork and fancy colors. Focus on the quality of the finishes because it’s not just how the house looks when you move in, but how the house will look in 5 to 10 years when you’re ready to sell. Also a floor plan, scale, and most importantly, land. Land appreciates more than anything so it is very important when buying land.

Where would you choose to buy property if you were living in the UK?

Oh, that’s a good question – I’ve been there. I know a lot of places that I like. It was kind of nice around one Hyde Park, or maybe Mayfair where I live and if not Mayfair then Marylebone.

Selling OCC. Netflix

What was the first sale you made?

Oh, I remember this one especially because it was my grandmother’s house – the house where my mother grew up. It was my first sale in 2010 – right here on Bundy Drive in Brentwood.

What is the most expensive house you have ever sold?

I think we’ve sold a lot of homes in the $40 million range. I think it’s three or four now, so those are the most expensive houses I’ve ever sold.

What’s the weirdest question you’ve ever asked someone when looking for a home?

I’m not receiving unrealistic requests very often and I generally think I attract relatively reasonable and rational clients so I can’t think of unreasonable requests. I think clients are very reasonable, considerate and intelligent people who don’t ask me unrealistic things. I’m sure I’m forgetting a few crazy things, but my staff might have a better answer than me.

Selling OCC. Netflix

What do you look for when hiring employees?

When hiring someone as a real estate agent, I look for several things. I would say experience is great but not a requirement as long as I think the person can learn quickly. And in some ways, it can be better than inexperienced ones because then I’m sure they’ll learn the right way, as opposed to inexperienced ones. Some people study real estate without the detail and depth that I think is important. Of course I agree and I think it will agree with other agents. That is very important because one toy can spoil the vibration. I think I wish because you get what you put into real estate, I have to make sure the person works hard to be successful. These days I think I try to hire people who are already successful but definitely not essential.

What was the highlight of your participation for you? Selling the sunset?

Oh, it’s easy – I think sharing success with people I love and care about. Being able to go through this fun process with my friends is a very rewarding aspect. Selling the sunset for sure.

Selling OCC It debuts on Netflix today.