Zillow’s AI-powered interactive home tours are now available nationwide

The next generation of Zillow Surf uses AI-generated floor plans, listing photos and 3D tours for a more accurate and seamless home buying experience.

Seattle, August 8, 2022 /PRNewswire/ — Zillow® Surfing 2.0 is nationwide starting today. Home shoppers across the US can get a better feel for a home than ever before using Zillow’s free, AI-generated floor plan tool, saving them valuable time and headaches when searching for their next home.

Zillow’s AI-generated floor plan – powered by Zillow Tech but available for free to use on any listing – acts as a flexible guide to give buyers digital insight and detail to quickly and easily narrow their search to the homes they love and want to see in person. Now, Zillow uses machine learning to not only generate floor plans, but also import every detail photo and place them on the floor plan, giving buyers a first-hand look at the shape and flow of a home that simply scrolling through static images never could.

“Zillow Surfing has always been about imagining all the possibilities a move can bring, and Zillow Surfing 2.0 is bringing those possibilities to life in a more interactive and realistic way,” he said. Josh Weisberg, vice president of Zillow’s Rich Media Experience Group. “Now consumers can act quickly and confidently, whether they’re looking in their own neighborhood or hundreds or thousands of miles away. We’re pushing the boundaries of what homebuyers and renters can expect when buying a home online.”

For buyers and renters, Zillow’s AI-generated floor plans mean seamless and natural navigation through photos, 3D home tours and other detailed information, giving you an incredibly accurate understanding of home flow and space. One hour of teleporting interactive floor plans on Zillow can schedule tours in an afternoon or more and drive around town to see homes in person.

More than half (56%) Buyers agree that it is a waste of time On their home search, seeing properties they would have skipped if they had understood the floor plan before their visit. Three-quarters (74%) agree that a flexible floor plan can help them decide if a home is right for them. I

The ensuing pandemic and an overburdened housing market have led to the rapid adoption of technological tools that have changed the way people buy and sell. With virtual tours on Zillow listings, it’s easier than ever to explore and visualize life at home. Consumers can evaluate homes from the comfort of their couch – assess condition, check details, layout, size and orientation – to make the most of their time. Or you can relive an in-person visit without traveling for a second visit.

For agents and landlords, this new and expanded technology means bringing listings to life and showing homes to serious and interested buyers. Eighty-one percent of buyers and 71% of renters say they are more likely to visit a home if the listing includes a floor plan they like.

Zillow uses panoramic photos taken by an agent or photographer with the free 3D Home app and a 360-degree camera, and applies the company’s computer vision and machine learning models to create a 3D home tour and interactive floor plan. This includes AI-estimated room dimensions, square footage, and location of listing photos relative to other media. And now, it also imports every detail photo and places them on the floor plan for easy navigation and a feel for the home.

The floor plan, 3D tour, and photos are uploaded directly to the listing on Zillow and Redfin, and can also be added to the MLS, embedded in a website, or shared via email or social media.

That’s especially important for agents who use Zillow’s immersive virtual tours as a cost-effective way to display and share listings and generate additional leads. In a survey conducted this spring, 71% of sellers said they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. And three-quarters of sellers said that including a floor plan was the most important feature of their listing.

“Immersive floor plans allow agents to build a relationship between buyers and listings before any showing,” he said. George LaughtonFounder of the Laughton Group in Phoenix Area. “They give buyers a sense of familiarity and feel like they’ve been in the home before, which helps them form a strong emotional connection to the home.”

In Care Of The Zillow Group
Zillow Group, Inc. (NASDAQ: Z & ZG) is reinventing real estate to make it easier to unlock the next chapter of life. As the most visited real estate website in AmericaZillow® And its affiliates offer their customers an on-demand experience with transparency and ease of selling, buying, renting or financing.

Zillow Group affiliates and subsidiaries include Zillow®Zillow Premier Agent®Zillow Home Loans™, Zillow Closing Services™, Trulia®out east®display time®Bridge Interactive®Dotloop®StreetEasy® and HotPads®. Zillow Mortgages, LLC is an Equal Mortgage Lender, NMLS #10287 (www.nmlsconsumeraccess.org).

I According to data from Zillow’s Consumer Housing Trends Report. The survey was conducted in March and August 2021.

Source: Zillow

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